We live in a world dominated by technology. In a recent time, the event industry has strongly held hands with technologies to improve audience engagement and increase the business. However, it is often difficult to keep pace with all the new marketing techniques that are emerging each and every day, and if you fail to … Continue reading The 7 Most Innovative Trends in Events Marketing
Category: Start-ups
Congratulations! You’ve nearly made it. In a couple of hours you will be free as a bird, far from your desk and your boss, enjoying a long, cold, refreshing cocktail in one of your favourite pubs/bars across London. Ah, how dreamy this all sounds... However, for now, you are still glued to your office chair, … Continue reading How to survive Fridays at work
Over 50 people kicked off the beginning of 2017 by attending a workshop on “How to Raise your First Round of Funding” in Camden Town, London. An event hosted by Hiroes, a start-up that successfully raised a seed round of £170,000 to revolutionise the way people organise events. Raphael and Salome, the founders of Hiroes said: “We wanted … Continue reading What you missed from our Fundraising Masterclass
Online dating apps have been around for over a decade now, keeping the same promise to help you find true love through statistics, geo-localisation and more, constantly trying to find new techniques to predict personal chemistry. However, some of the dating apps leaders are now adding a retro twist. Several apps decided to get back to … Continue reading When dating apps decide to go old-school
How to avoid THIS at your Christmas party: Mingle It’s that one time of the year occasion to get to know your superiors or your colleagues in a completely different atmosphere than usual. (Because let’s face it, the “team-bonding” events are not that much to laugh one’s head off. So jump on this opportunity to catch … Continue reading How to behave at your Office Christmas Party (or how not to get fired afterwards)
Exit traditional field marketing. Make space for creative and imaginative operations. But for that, a blend of field marketing and event-planning is essential. One objective: to directly touch the consumer while creating a long-term relationship with them, all that with a small budget. Field marketing is to Event-planning what the Beast is to the Beauty: an … Continue reading Why Field Marketing Can Be Your Best Marketing Tool
Do you also feel that sometimes face-to-face interactions are taking a back seat in our online dominated world? Just like in other areas, reaching a target audience saw a massive shift towards online interactions and social media seem to be the core of every marketing strategy. Luckily the power of a face-to-face event for business … Continue reading How to make your conference compelling to your audience
Getting funded is one of the biggest challenges a start-up can encounter. Hiroes was no exception to that. We went through it. It was a journey full of excitement, joy, stress and tears. We thought it might be useful for our fellow entrepreneurs to share our story. Business angels. The two words every entrepreneur cherish the … Continue reading How did we raise £170,000 in just 5 weeks?
At some point in time, your marketing or PR team will decide it’s time to host an event. A startup party is a great way to get your brand name out there, meet new customers, and celebrate your survival in the fast lane.
